BrandPRO Biopharma Strategy Simulation | StratX Simulations

Experience Strategic Biopharma Decision-Making in Action

BrandPRO Biopharma is an immersive business simulation that places participants in charge of competing prescription brands in a dynamic biopharmaceutical market. Participants experience the realities of strategic decision-making, competitive pressure, and portfolio management while developing practical commercial and marketing skills that transfer directly to the workplace and the classroom.

Built on extensive experience with our strategic marketing simulation, Markstrat, BrandPRO Biopharma brings the complexity of healthcare markets to life in an engaging and accessible learning experience. It is an ideal fit for pharmaceutical marketing, commercial excellence, market access, and brand strategy programs, and can be completed in approximately 3 hours.

Managing successful biopharma brands requires balancing scientific innovation, stakeholder expectations, and commercial performance. In BrandPRO Biopharma, participants face the same strategic challenges encountered by pharmaceutical leaders every day.

Teams must balance:

Treatment efficacy vs. affordability
Innovation investment vs. profitability
Specialist expectations vs. business objectives
Premium positioning vs. market access
Long-term brand value vs. short-term performance

In a market where:

Healthcare professionals have evolving treatment preferences
Competitors continuously improve their therapies
Resources and budgets are limited
Market dynamics shift over time
Strategic focus determines success

The simulation recreates the complexity of real-world biopharma decision-making in a risk-free environment where participants can experiment, learn, and refine their strategies.

Participants become the leadership team of BrandPRO-M, the affiliate of a global biopharma company operating in a competitive market focused on treating a chronic autoimmune disease. Over a simulated five-year period, teams manage two prescription brands — MOST and MOKO — making strategic decisions designed to maximize long-term business value.

Participants must manage:

Revenue growth
Market share
Profitability and contribution
Brand positioning
Healthcare professional perceptions
Competitive differentiation

Performance is measured through the Share Price Index (SPI), which reflects the long-term value created by each team's decisions.

Corporate Training

Develop strong brand strategy and go-to-market decision-making capabilities
Align marketing, product, and commercial teams around key strategic levers
Build a data-driven approach to targeting, positioning, pricing, and communication
Ideal for marketing academies, leadership programs, and cross-functional workshops

Format

Online, blended & face-to-face settings
Possibility to customize according to company’s needs.

Benefits for Organizations

Stronger, more consistent brand strategy decisions
Improved cross-functional alignment
Better understanding of the financial impact of marketing decisions
Transferable skills applied directly on the job

Higher Education

Designed for undergraduate, graduate, and executive programs in marketing and strategy
Helps students apply key concepts such as segmentation, targeting, and positioning
Bridges the gap between theory and real-world decision-making
Suitable for marketing strategy, brand management, and capstone courses

Format

Online, blended & face-to-face settings
Synchronous or asynchronous implementation.

Benefits for Students

Hands-on experience managing brands in a competitive environment
Stronger understanding of strategic trade-offs and decision-making
Improved ability to connect marketing actions to business performance
Engaging, team-based learning experience

What is BrandPRO?

BrandPRO is a brand strategy simulation that allows participants to manage brands in a competitive market environment. They make decisions across targeting, positioning, pricing, product development, and communication, and see the impact on business performance over time.

Who is BrandPRO designed for?

BrandPRO is designed for:

Universities and business schools teaching marketing, brand management, or strategy
Companies and L&D teams developing marketing, commercial, or leadership capabilities

It is suitable for undergraduate, graduate, executive, and corporate training programs.

What skills does BrandPRO develop?

BrandPRO helps participants develop:

Brand strategy and positioning skills
Segmentation and targeting capabilities
Pricing and product decision-making
Strategic thinking and trade-off analysis
Understanding of the financial impact of marketing decisions

How does the BrandPRO simulation work?

Participants manage a company over several simulated periods using a structured cycle:

Analyze market and competitive data
Make strategic decisions
Run the simulation and review results

Their objective is to improve performance over time by making better decisions.

What makes BrandPRO different from other marketing simulations?

BrandPRO focuses specifically on brand strategy, combining:

Targeting and positioning decisions
Product, pricing, and communication trade-offs
Financial performance outcomes

It is also built on the legacy of Markstrat, one of the most widely used marketing simulations worldwide.

Can BrandPRO be used for corporate training?

Yes. BrandPRO is widely used in corporate environments to:

Strengthen brand and go-to-market capabilities
Align teams across functions
Practice strategic decision-making in a risk-free setting

It is particularly relevant for marketing, product, and commercial teams.

Can BrandPRO be used in universities?

Yes. BrandPRO is designed for academic use in:

Marketing strategy courses
Brand management courses
Capstone or experiential learning programs

It helps students apply theoretical concepts through hands-on decision-making.

What format is BrandPRO available in?

BrandPRO can be delivered in:

Online formats
Blended learning programs
Face-to-face workshops

It can be adapted to different program lengths and learning objectives.

How long does the simulation take?

BrandPRO typically runs over multiple decision rounds (simulated years) and takes around 3 hours to complete.

The duration can be adapted depending on your program — from short workshops to multi-session courses.

How is performance measured in BrandPRO?

Performance is measured using a Share Price Index (SPI), which reflects the value created by participants based on:

Market share
Profitability
Revenue growth

The objective is to maximize this value over time.

“BrandPro is an excellent way for participants to experience the impact of strategy in business, as it shows how brand strategy is a combination of strategic craft and management science. BrandPro generates a lot of energy in the class and participants – across audiences and geographies love it.”

andres - Professor Andres Cuneo, ESADE Business School

“Participants were very enthusiastic in taking on the role of a marketing manager and competing against other firms in a simulated market environment.

The simulation works smoothly and is extremely user-friendly both from a participant’s and an instructor’s perspective. Brandpro was extremely well appreciated by the participants both in the MBA classes and in my executive education sessions. The competitive spirit among teams and learning of segmentation, targeting and positioning are all well achieved, much like in a longer simulation.”

wolfang

- Professor Wolfgang ULAGA, B2B Marketing and Strategy at IMD Business School

"The simulator is a super-addictive rollercoaster that beautifully combines data analysis skills, the ability to translate those data into meaningful actions and the courage to take some risks. For me, one of the best and most entertaining educational brand/marketing experiences!."

- Martin Krajiniak, Chief Ingenuity Officer, TRIAD Advertising