Success Stories | StratX Simulations

42

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Years of innovation

2M

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Participants

500

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Universities & Companies

80

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Countries

40

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Published academic articles

“BrandPro is an excellent way for participants to experience the impact of strategy in business."

"It shows how brand strategy is a combination of strategic craft and management science. BrandPro generates a lot of energy in the class and participants – across audiences and geographies love it.”

“Participants were very enthusiastic in taking on the role of a marketing manager and competing against other firms in a simulated market environment."

"The simulation works smoothly and is extremely user-friendly both from a participant’s and an instructor’s perspective. Brandpro was extremely well appreciated by the participants both in the MBA classes and in my executive education sessions. The competitive spirit among teams and learning of segmentation, targeting and positioning are all well achieved, much like in a longer simulation.”

"Over the years, I have worked with many organisations, that provide these kinds of marketing software for pedagogical and teaching purposes. Some are better than others, but the key differentiator is service and the human touch. And this leads to the purpose of my message here."

The StratX team have done a wonderful job, time and time again. They don’t just sell, they service the product to the point where there is little ambiguity and anxiety left and more specifically to the point, where I felt the need and imperative to tell you this. They are truly key differentiators, always there, always attentive, and when that happens, loyalty naturally ensues, and this is what has happened time and time again. I just keep coming back."

"I’ve had students, usually Executive MBAs, come back years later and say they find themselves using Markstrat terminology to argue for actions within their own company."

The simulation is so involving, learning and long-lasting, they’re seeing their own business and marketing world through the Markstrat lens."

"My students loved the game."

"Markstrat provides a very stimulating learning environment that helps the students integrating and applying the marketing concepts covered during the course."

“When I speak to students a year or more after the course, guess what’s the one thing they remember? It’s Markstrat."

"It’s because it’s the most enlightening and insightful piece. I like to call it “infotainment” because it’s information and entertainment combined. And they remember that.”

Thank you for living up to the high standard of support we have come to expect from the StratX Support Team."

"Rapid, comprehensive, positive response. It is always a pleasure doing business with you."

“When I run Markstrat, I reveal the results in class… and there’s such anticipation because they’ve worked really hard on their strategy decisions, so they’re dying to see how it comes out"

"There are very few things I’ve had in my teaching career where I’ve literally had students waiting on the edge of their seats to see what comes next.”

“Elements Agency helped us to increase our website SEO traffic by 250% in just 3 months”

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"I really love Markstrat and have been using it for the past 3 years (6 semesters in total) as I think it provides the students with a highly challenging but rewarding experience to practice their higher level marketing skills."

"I also have past students who have advised me that they have been given work positions based on their discussion of what they learned in Markstrat – it gives them a competitive edge because they can discuss marketing strategy more insightfully. So thank you for a wonderful program."

“I learned more during this simulation than I did during regular class time.”

“The group interaction was intense, as the simulation requires a lot of work, but the intensity made this one of the most rewarding group projects of my MBA.”

“If you are a Marketing student and you haven’t/will never use Markstrat Simulation, I feel bad for your future. I am learning so much.”

“Markstrat extensively developed my strategic thinking!”

“It’s been great to play Markstrat!

“I was a little bit worried at the start; after the first period I felt like I was going to sink under all the data… but it got better as of the second period, and I really quickly got immersed into the game! Our team was managing a company and we were always very anxious to get results to continue our progression.

“The whole team got overexcited, and very quickly got clear goals: get market shares, launch a new product while watching competitors moves…. Have the most successful strategy to win!

“It’s been a really fun, enriching learning experience!”

“I loved the competitive aspect of the simulation…it was wonderful to see strategies succeed, and it was very motivating when competitors’ strategies proved more effective. I found MarkStrat to be very effective at cementing the intangible marketing concepts we cover in class.”

“I loved being able to compete with peers in real time.”

“It’s exciting to control a company, put theory into action and actively compete against classmates.”

“Markstrat allowed me to better understand course concepts by applying them to my experience!”

“Gives a real life experience to the marketing world. Helped to increase understanding and putting into practice the marketing lessons learnt during lectures and seminars throughout the year.”

“Very realistic, was an excellent learning experience & gave a greater understanding to topics covered in the course.”

“I enjoyed working as a team and gaining a more practical understanding of how business works.”

“I just wanted to let you know how much I enjoyed your class. This was the first marketing class that I have taken and although I knew that I would find it interesting, I didn’t realize how much I would love it. My favorite was the Markstrat simulation. When I first looked into it I was overwhelmed and intimidated by all the information. Once I started getting familiar and more comfortable with it, it was so exciting. I looked forward to the morning after the decisions and couldn’t wait to see how the group did. I was just telling Mikal that I was going through Markstrat withdrawal symptoms! We both equally enjoyed it!”

I really enjoyed this semester and your course! With my background and concentration in finance, I found the course content (especially the simulation) eye-opening. It really helped me understand how intricate marketing is and how deeply it connects with a company’s finances, budgeting, production, and overall operations. Truly have not gotten this view and perception of marketing from any other course I've taken to date.

Thank you for a great semester!

"I have to say this was by far the best MBA class I have taken so far at WSU. The Markstrat simulator ended up being a lot more fun than I was anticipating, but more importantly I'm going to take so much away from this class."

"Thanks for a great semester and a really fun simulation. I work at a small business and split my time between the purchasing and marketing departments so it was really interesting to see how the decisions we made played out in the simulation and relate those back to work I do daily!!"

Academic Success Stories: Using Business Simulations

42 +

2M +

500 +

80 +

40 +

See What Learning by Doing Can Achieve

1,400 students. One shared brand strategy challenge.

Teaching Executive Students with Markstrat.

Professor Case Studies

Kyushu University

University of Malta

Indian School of Business

Nanyang Business School

University of Sao Paulo

Professor Testimonials

“BrandPro is an excellent way for participants to experience the impact of strategy in business."

Andres Cuneo

“Participants were very enthusiastic in taking on the role of a marketing manager and competing against other firms in a simulated market environment."

Wolfgang Ulaga

"Over the years, I have worked with many organisations, that provide these kinds of marketing software for pedagogical and teaching purposes. Some are better than others, but the key differentiator is service and the human touch. And this leads to the purpose of my message here."

"I’ve had students, usually Executive MBAs, come back years later and say they find themselves using Markstrat terminology to argue for actions within their own company."

"My students loved the game."

“When I speak to students a year or more after the course, guess what’s the one thing they remember? It’s Markstrat."

Sandy Becker

Thank you for living up to the high standard of support we have come to expect from the StratX Support Team."

Julian de Meyrick

“When I run Markstrat, I reveal the results in class… and there’s such anticipation because they’ve worked really hard on their strategy decisions, so they’re dying to see how it comes out"

Alan Malter

“Elements Agency helped us to increase our website SEO traffic by 250% in just 3 months”

John Carter

"I really love Markstrat and have been using it for the past 3 years (6 semesters in total) as I think it provides the students with a highly challenging but rewarding experience to practice their higher level marketing skills."

Lynda Andrews

Participant Testimonials

“I learned more during this simulation than I did during regular class time.”

Student

“The group interaction was intense, as the simulation requires a lot of work, but the intensity made this one of the most rewarding group projects of my MBA.”

Jeff

“If you are a Marketing student and you haven’t/will never use Markstrat Simulation, I feel bad for your future. I am learning so much.”

Marc

“Markstrat extensively developed my strategic thinking!”

Kevin

“It’s been great to play Markstrat!

“The whole team got overexcited, and very quickly got clear goals: get market shares, launch a new product while watching competitors moves…. Have the most successful strategy to win!

“It’s been a really fun, enriching learning experience!”

Marguerite-Marie

“I loved the competitive aspect of the simulation…it was wonderful to see strategies succeed, and it was very motivating when competitors’ strategies proved more effective. I found MarkStrat to be very effective at cementing the intangible marketing concepts we cover in class.”

Casey

“I loved being able to compete with peers in real time.”

Vineet

“It’s exciting to control a company, put theory into action and actively compete against classmates.”

Thomas

“Markstrat allowed me to better understand course concepts by applying them to my experience!”

Vera

“Gives a real life experience to the marketing world. Helped to increase understanding and putting into practice the marketing lessons learnt during lectures and seminars throughout the year.”

Ekta

“Very realistic, was an excellent learning experience & gave a greater understanding to topics covered in the course.”

Amisha

“I enjoyed working as a team and gaining a more practical understanding of how business works.”

Kea

Student

Thank you for a great semester!

Jon Orr

"I have to say this was by far the best MBA class I have taken so far at WSU. The Markstrat simulator ended up being a lot more fun than I was anticipating, but more importantly I'm going to take so much away from this class."

Jessica Peterson

"Thanks for a great semester and a really fun simulation. I work at a small business and split my time between the purchasing and marketing departments so it was really interesting to see how the decisions we made played out in the simulation and relate those back to work I do daily!!"

Megan Fielder

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42

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2M

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500

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80

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40

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