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CLIENT TESTIMONIAL
Putting marketing strategy into practice at Biotest
Hear how Biotest AG’s marketing and sales team experienced a one-day, immersive reverse marketing program. They made strategic decisions together, saw the results unfold, and reflected on how to apply their learning in their roles.
Customer stories
How global teams turn strategy into action
From international marketing summits to sustainability workshops, StratX simulations give teams a shared challenge where they can make decisions, compare approaches and learn from the results.
Executive strategic thinking
Strengthening strategic thinking with 50 Google executives
Google brought together 50 executives to take part in the Markstrat strategic marketing simulation.
Working in teams, participants managed a company in a dynamic competitive market. They analyzed customer needs and competitor activity while making interconnected decisions across brands, innovation, pricing, marketing and sales.
The experience challenged participants to connect decisions across functions, anticipate market consequences and strengthen their strategic thinking through active, competitive learning.
Recruitment & onboarding
Identifying and developing future talent with Markstrat at L’Oréal
For more than six years, L’Oréal partnered with StratX to use Markstrat across recruitment and onboarding initiatives involving thousands of participants.
As part of the L’Oréal E-Strat Challenge, candidates stepped into a realistic strategic marketing environment. The simulation offered a consistent, experiential way to assess how participants analyzed markets, made decisions and responded to business challenges.
The long-running partnership helped L’Oréal identify top talent while giving future and newly hired employees a hands-on introduction to strategic thinking and business decision-making.
Global marketing alignment
Aligning 100 Microsoft managers across 50 countries
Microsoft brought together 100 managers from 50 countries for a three-day global marketing summit.
A half-day BrandPRO simulation placed 22 cross-functional teams inside a shared market challenge focused on customer needs, competitive positioning and strategic decision-making.
The experience gave participants common ground for strategic discussion and closed the summit with active, decision-based learning.
Sustainability & circular economy
Exploring sustainable value creation at Leroy Merlin
Eight Leroy Merlin managers worked in three teams through four to five hours of decisions using CircularPRO.
Within a competitive retail environment, participants explored how strategic choices affect customer expectations, competitive positioning and sustainable value creation.
A structured debrief connected their decisions to market changes and helped translate circular economy concepts into practical business choices.
Global marketing excellence
Building global marketing capability at Roquette
Roquette wanted to strengthen marketing capability and teamwork across business units located in different time zones around the world.
Thirty marketers joined a two-and-a-half-day virtual Markstrat challenge, working in teams to launch products and make critical decisions across pricing, R&D, marketing and sales strategy.
The competitive experience helped participants apply marketing concepts, collaborate with colleagues across the organization and see how their decisions affected business performance.
Sales & negotiation
Developing value-creation negotiation skills at Biotest
Biotest designed an intensive online program for its global sales and marketing teams, including area managers, regional leaders, business operations and marketing professionals.
During a dedicated Negotiation Week, participants combined sales and negotiation theory with competitive practice using REVMANEX in a realistic, risk-free environment.
StratX trained three internal facilitators and supported delivery, helping Biotest create an engaging program that could become part of its recurring sales training.