Business Simulation Insights
Stay up-to-date on the latest news and insights in the business simulation world. Particular focus on strategy, innovation, sales and marketing.
Negotiation Isn’t Just for Sales: 5 Insights from Our “Negotiation in Action” Webinar
When was the last time you negotiated something?This morning? With a colleague, a client, or even...
From Training to Competitive Advantage: Why Simulations Get People to Actually Change
Most organizations don’t have a training problem.
Teaching Circularity in Marketing: What Educators Are Doing
If you teach marketing or train executives, you’ve probably noticed it: circularity has become a...
Meet the New AI Assistant: Your Teaching Ally Inside the Simulation
If you teach with Markstrat (or any of our simulations), you know the questions students love to...
Best Business Simulations for Academic and Corporate Learning (2026 Update)
As experiential learning becomes central to both academic and corporate education, business...
Bringing Strategy to Life: QA’s Experience with Digital Markstrat
This case study was written by Samuel Wright (BSc, MA, SFHEA), based on his experience implementing...
Case Study: How Simulations Help Students Think, Decide, and Lead at Aston Business School
Reimagining the Marketing Classroom
Between Innovation and Integrity: How AI Is Reshaping Higher Education Classrooms
Love it or hate it, AI is now part of how students and professors interact with academic content....
