Business Simulation Insights
Stay up-to-date on the latest news and insights in the business simulation world. Particular focus on strategy, innovation, sales and marketing.
What Makes a Go to Market Plan Actually Work
A go to market plan can look polished and still fail the moment it meets the market. Slides,....png?width=365&name=Blog%20Banner%20for%20Website%20Content%20(1).png)
How to Make Your 2027 Kick-Off Meeting More Engaging and Impactful
A new year kick-off is an opportunity to bring people together, clarify priorities and create...
Performance Marketing Skills Built Through Feedback
Performance marketing looks deceptively simple from the outside: launch campaigns, watch the...
How to Teach Go to Market Strategy Through Action
Most learners can explain a go to market strategy after a lecture. Far fewer can build one when the...
Marketing and Advertising Decisions Worth Practicing
Strong marketers are not built by memorizing funnel diagrams. They are built by making choices,...
A Marketing Plan Example Students Can Learn From
Students often understand the pieces of a marketing plan in isolation: segmentation, positioning,...
How to Teach International Marketing With Simulations
International marketing is difficult to teach through lectures alone because the subject is full of...
How to Build a Marketing Campaign Learners Can Test
Most learners can describe a marketing campaign. Far fewer can explain why one campaign idea should...