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Brand strategy training with BrandPRO

 

 

BrandPRO

Brand Strategy Simulation for Marketing & Business Training 

BrandPRO is a brand strategy simulation to introduce brand strategy concepts in core marketing courses or marketing training programs. With a clear focus on targeting and positioning, participants will oversee the marketing strategy of x2 brands over the course of 5 simulated years.

Built on extensive experience with our strategic marketing simulation, Markstrat, BrandPRO will energize your program and generate excitement among your participants. It’s a perfect fit for core marketing and brand strategy training courses and will only take 3 hours to complete.

brandpro simulation

 What is BrandPRO?

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Participants take on the role of brand managers responsible for growing their company’s performance over time. Working in teams, they manage a portfolio of brands and compete against other firms in a dynamic market.

Every decision has a direct impact on business outcomes such as:

    • Market share
    • Profitability
    • Revenue growth
    • Company value

The objective is to maximize company performance over time, measured through a Share Price Index that reflects the success of strategic decisions.

Key Concepts

Brand Targeting
Strategy

Product
Strategy

Pricing
Strategy

Communications
Strategy

Put into practice

Market and competitor analysis

Product price decisions

Brand resource allocation

Research and development projects

Sales and distribution strategies

Advertising campaigns

BrandPRO Features

  • Totally web-based
  • Intuitive and straightforward to implement
  • Includes an embedded grading tool and results announcement tool.
  • Available in English, French and Spanish

Competition:

  • Team vs. AI (indirect)

Industry:

  • Electronic durable goods

  • Beverages, Pharma, Services (coming soon!)

 

Who is it for?

Corporate training

Corporate Training

  • Develop strong brand strategy and go-to-market decision-making capabilities
  • Align marketing, product, and commercial teams around key strategic levers
  • Build a data-driven approach to targeting, positioning, pricing, and communication
  • Ideal for marketing academies, leadership programs, and cross-functional workshops

Format

  • Online, blended & face-to-face settings
  • Possibility to customize according to company’s needs.

Benefits for Organizations

  • Stronger, more consistent brand strategy decisions
  • Improved cross-functional alignment
  • Better understanding of the financial impact of marketing decisions
  • Transferable skills applied directly on the job

Higher Education

Higher Education

  • Designed for undergraduate, graduate, and executive programs in marketing and strategy
  • Helps students apply key concepts such as segmentation, targeting, and positioning
  • Bridges the gap between theory and real-world decision-making
  • Suitable for marketing strategy, brand management, and capstone courses

Format

  • Online, blended & face-to-face settings
  • Synchronous or asynchronous implementation.

Benefits for Students

  • Hands-on experience managing brands in a competitive environment
  • Stronger understanding of strategic trade-offs and decision-making
  • Improved ability to connect marketing actions to business performance
  • Engaging, team-based learning experience
 
 
 

BrandPRO FAQs

What is BrandPRO?

 BrandPRO is a brand strategy simulation that allows participants to manage brands in a competitive market environment. They make decisions across targeting, positioning, pricing, product development, and communication, and see the impact on business performance over time. 

Who is BrandPRO designed for?

BrandPRO is designed for:

  • Universities and business schools teaching marketing, brand management, or strategy
  • Companies and L&D teams developing marketing, commercial, or leadership capabilities

It is suitable for undergraduate, graduate, executive, and corporate training programs.

What skills does BrandPRO develop?

BrandPRO helps participants develop:

  • Brand strategy and positioning skills
  • Segmentation and targeting capabilities
  • Pricing and product decision-making
  • Strategic thinking and trade-off analysis
  • Understanding of the financial impact of marketing decisions

How does the BrandPRO simulation work?

Participants manage a company over several simulated periods using a structured cycle:

  1. Analyze market and competitive data
  2. Make strategic decisions
  3. Run the simulation and review results

Their objective is to improve performance over time by making better decisions.

What makes BrandPRO different from other marketing simulations?

BrandPRO focuses specifically on brand strategy, combining:

  • Targeting and positioning decisions
  • Product, pricing, and communication trade-offs
  • Financial performance outcomes

It is also built on the legacy of Markstrat, one of the most widely used marketing simulations worldwide.

Can BrandPRO be used for corporate training?

Yes. BrandPRO is widely used in corporate environments to:

  • Strengthen brand and go-to-market capabilities
  • Align teams across functions
  • Practice strategic decision-making in a risk-free setting

It is particularly relevant for marketing, product, and commercial teams.

Can BrandPRO be used in universities?

Yes. BrandPRO is designed for academic use in:

  • Marketing strategy courses
  • Brand management courses
  • Capstone or experiential learning programs

It helps students apply theoretical concepts through hands-on decision-making.

What format is BrandPRO available in?

BrandPRO can be delivered in:

  • Online formats
  • Blended learning programs
  • Face-to-face workshops

It can be adapted to different program lengths and learning objectives.

How long does the simulation take?

 BrandPRO typically runs over multiple decision rounds (simulated years) and takes around 3 hours to complete.


The duration can be adapted depending on your program — from short workshops to multi-session courses. 

How is performance measured in BrandPRO?

Performance is measured using a Share Price Index (SPI), which reflects the value created by participants based on:

  • Market share
  • Profitability
  • Revenue growth

The objective is to maximize this value over time.

What users say about BrandPRO:

“BrandPro is an excellent way for participants to experience the impact of strategy in business, as it shows how brand strategy is a combination of strategic craft and management science. BrandPro generates a lot of energy in the class and participants – across audiences and geographies love it.”

andres- Professor Andres Cuneo, ESADE Business School

“Participants were very enthusiastic in taking on the role of a marketing manager and competing against other firms in a simulated market environment.
 
The simulation works smoothly and is extremely user-friendly both from a participant’s and an instructor’s perspective. Brandpro was extremely well appreciated by the participants both in the MBA classes and in my executive education sessions. The competitive spirit among teams and learning of segmentation, targeting and positioning are all well achieved, much like in a longer simulation.”
wolfang
- Professor Wolfgang ULAGA, B2B Marketing and Strategy at IMD Business School
"The simulator is a super-addictive rollercoaster that beautifully combines data analysis skills, the ability to translate those data into meaningful actions and the courage to take some risks. For me, one of the best and most entertaining educational brand/marketing experiences!."
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- Martin Krajiniak, Chief Ingenuity Officer, TRIAD Advertising

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