Marketing for the Circular Economy with Circular Markstrat

Challenge participants to build a profitable marketing strategy while reducing environmental impact.

In Circular Markstrat, teams lead the marketing division of a company competing in a digital, eco-sensitive market. Every decision affects financial performance, brand strength and sustainability.

Built on sophisticated mathematical market models and validated by more than 40 published academic research articles, Markstrat enables participants to experience the complexity of real markets in a safe, engaging and measurable learning environment.

Challenge participants to build a profitable marketing strategy while reducing environmental impact.

In Circular Markstrat, teams lead the marketing division of a company competing in a digital, eco-sensitive market. Every decision affects financial performance, brand strength and sustainability.

Built on sophisticated mathematical market models and validated by more than 40 published academic research articles, Markstrat enables participants to experience the complexity of real markets in a safe, engaging and measurable learning environment.

Format

Multi-round team simulation

Competition

Team vs. team or team vs. AI

Delivery

In person, online or blended

Languages

English, French & Spanish

Analyze the market

Analyze the market

Study customer segments, competitors, brand performance and changing expectations around sustainability.

Make strategic decisions

Manage products, positioning, digital marketing, circular initiatives and investment priorities.

Measure the results

Measure the results

See how each decision affects market performance, financial value and environmental impact.

Build long-term business value

Build long-term business value

Improve the sustainability of products and processes

Improve the sustainability of products and processes

Reduce environmental impact

Reduce environmental impact

Respond to eco-conscious customer expectations

Respond to eco-conscious customer expectations

Avoid decisions that lead to greenwashing

Avoid decisions that lead to greenwashing

Create alignment between sustainability and marketing strategy

Create alignment between sustainability and marketing strategy

Sustainable marketing strategy

Sustainable marketing strategy

Segmentation & positioning in a digital & eco-sensitive market

Segmentation & positioning in a digital & eco-sensitive market

Brand portfolio management

Design eco-friendly products & business processes

Design eco-friendly products & business processes

Reduce a business's carbon footprint

Reduce a business's carbon footprint

New website icons (33)

Comprehend and avoid greenwashing practices

Target eco-conscious consumer segments

Target eco-conscious consumer segments

Adopt digital transformation for environmental good

Adopt digital transformation for environmental good

Discover how sustainability & profitability can be synergistic

Discover how sustainability & profitability can be synergistic

B2C-Durable Goods

B2C-Durable Goods

Your participants will manage the marketing department of an electronics division of a large corporation. They will compete with several other firms to market durable goods to consumers and will be responsible for formulating and implementing the long-term marketing strategy of their division. Participants must focus on sustainability decisions such as developing eco-friendly products and processes and digital marketing strategy tactics.

Circular Markstrat will give your participants the ultimate immersive experience of working in the B2C industry in the circular economy era.