Brand strategy training with BrandPRO

BrandPRO is a brand strategy simulation that allows participants to manage brands in a competitive market environment. They make decisions across targeting, positioning, pricing, product development, and communication, and see the impact on business performance over time.

BrandPRO is designed for:

• Universities and business schools teaching marketing, brand management, or strategy
• Companies and L&D teams developing marketing, commercial, or leadership capabilities

It is suitable for undergraduate, graduate, executive, and corporate training programs.

BrandPRO helps participants develop:

• Brand strategy and positioning skills
• Segmentation and targeting capabilities
• Pricing and product decision-making
• Strategic thinking and trade-off analysis
• Understanding of the financial impact of marketing decisions

Participants manage a company over several simulated periods using a structured cycle:

• Analyze market and competitive data
• Make strategic decisions
• Run the simulation and review results

Their objective is to improve performance over time by making better decisions.

BrandPRO focuses specifically on brand strategy, combining:

• Targeting and positioning decisions
• Product, pricing, and communication trade-offs
• Financial performance outcomes

It is also built on the legacy of Markstrat, one of the most widely used marketing simulations worldwide.

Yes. BrandPRO is widely used in corporate environments to:

• Strengthen brand and go-to-market capabilities
• Align teams across functions
• Practice strategic decision-making in a risk-free setting

It is particularly relevant for marketing, product, and commercial teams.

Yes. BrandPRO is designed for academic use in:

• Marketing strategy courses
• Brand management courses
• Capstone or experiential learning programs

It helps students apply theoretical concepts through hands-on decision-making.

BrandPRO can be delivered in:

• Online formats
• Blended learning programs
• Face-to-face workshops

It can be adapted to different program lengths and learning objectives.

BrandPRO typically runs over multiple decision rounds (simulated years) and takes around 3 hours to complete.

The duration can be adapted depending on your program — from short workshops to multi-session courses.

Performance is measured using a Share Price Index (SPI), which reflects the value created by participants based on:

• Market share
• Profitability
• Revenue growth

The objective is to maximize this value over time.