Digital Marketing Simulation with Digital Markstrat

Bridge the digital skills gap.

Digital Markstrat is a digital marketing simulation that is built on the renowned model of the number one strategic marketing simulation Markstrat, while combining key learnings from the digital era. The digital marketing simulation will keep your participants on their toes as they put long-term strategies in place to grow their fictitious company’s Share Price Index in a highly competitive and digital sensitive market.

Bridge the digital skills gap.

Digital Markstrat is a digital marketing simulation that is built on the renowned model of the number one strategic marketing simulation Markstrat, while combining key learnings from the digital era. The digital marketing simulation will keep your participants on their toes as they put long-term strategies in place to grow their fictitious company’s Share Price Index in a highly competitive and digital sensitive market.

The Most Realistic

The Most Realistic

The Most Researched

The Most Researched

The Most Trusted

The Most Trusted

Digital Marketing Strategy

Digital marketing strategy

New website icons (3)

Segmentation & positioning in a digital sensitive market

Brand portfolio management

Managed established and emerging markets

Managed established and emerging markets

Conduct market and competitor analysis

Conduct market and competitor analysis

Essential marketing tools

Blend digital and traditional marketing strategy

Research & Development

Research & Development

Develop acumen to build a long-term strategic marketing plan

Traditional & digital sales and distribution strategies

Traditional & digital sales and distribution strategies

B2C-Durable Goods

B2C-Durable Goods

Your participants will be tasked to manage the marketing department of an electronics division of a large corporation. They will compete with several other firms to market two types of durable goods to consumers and will be responsible for formulating and implementing the long-term marketing strategy of their division with a strong focus on digital marketing strategy such as implementing inbound campaigns and growth hacking opportunities to accelerate the marketing funnel.

Using industry-focused and digital marketing vocabulary and industry settings adapted to B2C situations, Digital Markstrat will give your participants the ultimate immersive experience of working in the B2C industry.

“Digital Markstrat is an indispensable tool for depicting key digital marketing concepts."

"Students learn by being immersed in a time-sensitive, competitive digital market.”

"I valued the marketing powerhouse decisions which allow students to add short-term marketing actions"

"like bundles, partnerships or emailing campaigns to impact short-term performance along with long-term impact decisions."

"The practical application of digital marketing decisions was beneficial"

"and my participants were able to apply what they learned in the real world."