The Negotiation Simulator for Value Creation.
REVMANEX gives salespeople, buyers, managers and students a realistic environment in which to practice negotiation skills, adapt to different buyer profiles and make better commercial decisions focusing on value creation.
Participants experience the consequences of their choices as they balance profitability, market share and customer satisfaction across a series of challenging negotiations.
The Negotiation Simulator for Value Creation.
REVMANEX gives salespeople, buyers, managers and students a realistic environment in which to practice negotiation skills, adapt to different buyer profiles and make better commercial decisions focusing on value creation.
Participants experience the consequences of their choices as they balance profitability, market share and customer satisfaction across a series of challenging negotiations.
2-3 hours
Individual or team-based
Online, blended or face-to-face
Corporate training and higher education
Why Negotiation Training Matters
Negotiation happens everywhere in business, with clients, suppliers, stakeholders and across departments. When it is poorly managed, value is lost. When it is handled well, it strengthens relationships, improves outcomes and creates lasting value.
REVMANEX turns negotiation theory into practice, giving participants a realistic, risk-free environment to build confidence, adapt their approach and negotiate for value.
Balance Objectives
Profitability, market share & customer satisfaction.
Adapt to behaviors
From cooperative to highly aggressive counterparts.
Learn safely
Mistakes become powerful learning moments.
How Does the REVMANEX Negotiation Simulator Work?
Participants take the role of a value negotiator responsible for three products. Across six meetings, they negotiate with professional buyers who have different personalities, priorities and levels of cooperation.
Prepare
Study the product, commercial context and buyer profile before entering the negotiation.
Explore
Use probes and hints to uncover priorities, constraints and opportunities for value creation.
Negotiate
Make offers, respond to counteroffers and adapt your approach using a limited number of moves.
Review and improve
Track gross contribution, market share and customer satisfaction. Coaching and feedback help participants improve from one meeting to the next.
Success is not measured by revenue alone. Participants must create a commercially attractive agreement while protecting profitability and building customer satisfaction.
What Participants Learn
Create and protect value
Move beyond “winning the deal” to create agreements that balance revenue, profitability and long-term customer value.
Read the negotiation context
Recognize buyer priorities, personalities, risk preferences and behavioral cues before deciding how to respond.
Use negotiation tactics effectively
Practice questioning, active listening, offers, counteroffers, concessions and other negotiation techniques at the right moment.
Make better commercial trade-offs
Understand how every decision affects gross contribution, market share and customer satisfaction.
Build self-awareness
Identify personal habits, emotional reactions and biases that may weaken negotiation performance.
Prepare with greater discipline
Clarify objectives, assess the scope for negotiation and apply concepts such as BATNA and ZOPA before entering the discussion.
Who is REVMANEX for?
Negotiation Training for Business and Education
Corporate negotiation training
REVMANEX helps organizations develop practical negotiation capability across sales, procurement, marketing, leadership and cross-functional teams.
It can be used in:
- Sales and negotiation training programs
- Leadership development
- Key account management training
- Procurement development
- Conferences and team workshops
- Onboarding and commercial academies
Organizational benefits:
- Build a consistent value-creation mindset
- Strengthen commercial judgment
- Improve active listening and customer orientation
- Create a shared negotiation language
- Connect training to measurable business outcomes
Higher education and executive education
REVMANEX brings negotiation and sales management concepts to life for undergraduate, graduate, MBA and executive education participants.
It fits naturally within:
- Negotiation courses
- Sales and revenue management
- Marketing programs
- Executive education
- Leadership and management development
Benefits for Students:
- Apply negotiation theory in realistic business situations
- Build confidence through practice in a risk-free environment
- Strengthen preparation, active listening and decision-making skills
- Learn to adapt to different buyer profiles and behaviors
- Understand how negotiation decisions affect profitability and customer relationships
Product Features
- A flexible online-based tool, accessible anywhere, just need an internet connection.
- Individual or team-based play
- 2 or 3 hour run time
- Available in English, French & Spanish
Competition
- Team vs. AI (indirect)
The industry
Practice B2B Selling to Distributors
The REVMANEX scenario places participants in a realistic B2B environment where they negotiate the sale of multiple products to professional distributors.
Each buyer has different priorities, behaviors and expectations. Participants must therefore adapt their strategy from one meeting to the next instead of relying on a single negotiation style.
What our users say about REVMANEX.
"This simulation is not just a training."
“It will leave you with something that will change your way of thinking about negotiation. I’ve done several training groups in the past, but this simulation left me with the spirit that you can always do better (in sales).”
Enrico D'Aiuto
- Senior VP Biotest AG
"Thanks to the simulation, participants are immersed in different worlds where the rules of the game change."
"Participants learn to identify negotiation situational contexts. They also learn that their counterparts have unique personalities, risk preferences, and missions. In a nutshell, it’s a great tool to develop effective negotiators."
Dominique Rouziès
- Professor at HEC Paris
Frequently Asked Questions
What is negotiation training?
Negotiation training helps participants prepare for discussions, uncover the other party’s priorities, communicate value, manage offers and concessions, and reach stronger agreements. Effective negotiation training combines frameworks with opportunities to practice decisions, receive feedback and reflect on performance.
What is a negotiation training simulation?
A negotiation training simulation is an experiential learning activity that places participants inside realistic negotiation scenarios. Instead of only studying concepts, learners make decisions, respond to different counterpart behaviors and experience the commercial consequences of their choices.
What is REVMANEX?
REVMANEX is an online sales and negotiation simulation developed by StratX Simulations. Participants negotiate three products with six professional buyers while balancing gross contribution, market share and customer satisfaction.
How does the REVMANEX negotiation simulator work?
Participants prepare for a series of buyer meetings and use probes, hints and offers to uncover needs and negotiate an agreement. Each buyer has different priorities and behaviors, requiring participants to adapt their approach. Results and coaching help them improve from one meeting to the next.
What negotiation skills does REVMANEX develop?
REVMANEX develops preparation, questioning, active listening, customer analysis, offer management, concession strategy, adaptability and decision-making under pressure. Participants also learn to balance short-term commercial results with profitability and customer relationships.
How long does the negotiation simulation take?
REVMANEX normally takes between two and three hours to complete. It can be integrated into a shorter workshop, a longer facilitated program or a broader sales, negotiation or leadership development course.
How is REVMANEX different from traditional negotiation role-play?
Traditional role-play can vary depending on the participants and facilitator. REVMANEX provides consistent buyer profiles, structured decision options, performance data and coaching. This makes it easier to compare approaches, identify patterns and connect negotiation behavior with business outcomes.
Does REVMANEX include coaching?
Yes. Participants receive guidance and feedback between meetings, including questions, explanations and hints that reinforce negotiation best practices and help them improve their next approach.
Who is REVMANEX designed for?
REVMANEX is designed for salespeople, account managers, buyers, procurement professionals, managers, leaders and cross-functional teams. It is also suitable for undergraduate, graduate, MBA and executive education participants studying negotiation, sales or revenue management.
Is REVMANEX suitable for corporate negotiation training?
Yes. Organizations can use REVMANEX in sales training, procurement development, leadership programs, onboarding, commercial academies, conferences and team workshops. The experience creates a shared negotiation language and connects individual decisions with measurable business outcomes.
Can REVMANEX be used in universities and business schools?
Yes. REVMANEX can be integrated into undergraduate, graduate, MBA and executive education courses. It is particularly relevant for negotiation, sales management, marketing, revenue management and leadership programs.
Can the simulation be delivered online or in person?
REVMANEX is browser-based and can be delivered online, face-to-face or in a blended format. It can support synchronous facilitated sessions as well as asynchronous participation.
Can participants play individually or in teams?
REVMANEX can be used as an individual or team-based learning experience. The most appropriate format depends on the learning objectives, group size and facilitation approach.
How is performance measured?
Performance is measured across gross contribution, market share and customer satisfaction. These indicators encourage participants to consider the overall quality of an agreement rather than focusing only on revenue or closing the deal.
Can REVMANEX be customized?
Customization options are available for corporate learning programs. The delivery, facilitation and supporting content can be adapted to the organization’s audience, learning objectives and broader training journey.
