<img alt="" src="https://secure.moat4shot.com/222772.png" style="display:none;">
Skip to content
Sign in Instructor Register Support Purchase Online
English
 

Implement the Marketing Mix with the MixPRO business simulation

 

MixPRO
 

Master the 4P's of Marketing

MixPRO provides an impactful way to step into the life of a junior brand manager and take control on marketing mix decisions for 2 brands.

Built on extensive experience from our marketing simulations Markstrat and BrandPRO, MixPRO will energize your introductory marketing programs and generate action-learning and excitement among participants.

Simulation Mockups (4)
 

Master the 4P's of Marketing

MixPRO provides an impactful way to step into the life of a junior brand manager and take control on marketing mix decisions for 2 brands.

Built on extensive experience from our marketing simulations Markstrat and BrandPRO, MixPRO will energize your introductory marketing programs and generate action-learning and excitement among participants.

Ideal for undergraduate, postgraduate, MBA, Executive MBA and executive education programs.

 

 

Why MixPRO Stands Out

Unlike simplified business simulations, MixPRO uses sophisticated models to recreate evolving customers, competitors and technologies.

Participants experience the real consequences of strategic decisions in the benchmark marketing simulation trusted for over 40 years.

 

The Most Realistic

 

The Most Realistic

The Most Researched

 

The Most Researched

 

The Most Trusted

 

The Most Trusted

 

 

Key Concepts

Brand portfolio management

Brand Portfolio Management

New website icons (3)

Segmentation

 

New website icons (12)

Positioning Strategies



 

Put into practice

Managed established and emerging markets

Condut market and competitor analysis

Conduct market and competitor analysis

Design a product

 

Essential marketing tools

Set product prices



Research & Development

Allocate advertising resources

Product portfolio & launches

Choose the right communication channels

 

17-1

Set distributor margins



MixPRO Features

  • 100% web-based
  • 3 hours of decision-making 
  • Available in 3 languages: English, French and Spanish.

Competition:

  • Team vs. AI (indirect)

What our customers say about MixPRO. 

 

allison murn-1

“MixPRO takes the 4Ps and puts it all together " 

"It gives students an opportunity to get some hands-on experience. It lets them put the concepts into practice and see what they've learned in an analytical way.” 

Allison Murn

- Professor at University of Minnesota

university of minnesota

READY TO MOVE FROM THEORY TO ACTION?

Get your participants to master the 4Ps with MixPRO today.