“When I speak to students a year or more after the course, guess what’s the one thing they remember? It’s Markstrat."
"It’s because it’s the most enlightening and insightful piece. I like to call it “infotainment” because it’s information and entertainment combined. And they remember that.”
Sandy Becker
- Professor at Columbia University
"There are very few things I’ve had in my teaching career where I’ve literally had students waiting on the edge of their seats to see what comes next."
Alan Malter
- Professor at University of Illinois - Chicago
"Leadership trainings are often theoretical, but you managed to bring them to life"
"by simulating the pressure of the real world, where time is limited and decisions are critical. A full, intense day of learning and practice through simulation — an experience that was both demanding and stimulating. Learning has never been so simple, concrete, and exciting as it is with you." Thank you again for this constant inspiration, for me and for my team!"
Enrico D'Aiuto
- Senior VP Biotest AG
"Each time we use StratX Simulations, we see an amazing transformation."
"Students become highly analytical, confident and financially-savvy decision makers. The students have a lot of fun competing among themselves in highly engaging marketplace scenarios."
Lewis Lim
- Professor at Nanyang Business School
Frequently Asked Questions
What is a business simulation?
A business simulation is an interactive learning experience in which participants manage a virtual company, make strategic decisions and see the results in a realistic, risk-free environment. It allows learners to apply business theory, experiment with different strategies and learn from the consequences of their decisions.
How do business simulations work?
Participants work individually or in teams to analyze a market, develop a strategy and make decisions over several simulated periods. After each round, they receive results and feedback, allowing them to evaluate their performance and adjust their strategy.
What are the benefits of using business simulations?
Business simulations turn passive learning into active experience. They help participants apply theory, receive immediate feedback, learn safely from mistakes and understand how different business decisions affect one another. Their interactive and competitive format also increases learner engagement and encourages collaboration.
What skills do business simulations develop?
Business simulations develop strategic thinking, business acumen, decision-making, teamwork, data analysis and problem-solving. Depending on the simulation, participants can also build skills in marketing, brand management, innovation, sustainability, digital strategy, sales and negotiation.
How can I purchase a simulation?
Our simulations are licensed-based, with one license per participant. We do not sell individual licenses, only licenses associated with programs.
You first need to be validated as an instructor on our website. Go toRegister to start the process.
Once you are a validated instructor, you will get an automated email with your login credentials. Log in and click the "Course/Quotations" link to complete your course information.
Within 48 hours, your account manager will email you ordering instructions depending on if you or your participants will be purchasing the simulation licenses.
Who can use StratX business simulations?
StratX simulations are designed for undergraduate, graduate, MBA and executive education students, as well as managers, leaders and corporate teams. Different formats and levels of complexity are available to suit different audiences, experience levels and learning objectives.
What types of business simulations does StratX offer?
StratX offers simulations covering marketing strategy, digital marketing, brand management, marketing mix, innovation, circular economy, sustainability, sales and negotiation. Solutions are available for higher education, executive education and corporate learning.
How many participants can take part in a business simulation?
StratX simulations can support groups of different sizes, from focused workshops to large international programs. Participants generally work individually or in small teams, depending on the simulation and learning objectives. Contact us to determine the best setup for your group.
How do I choose the right business simulation?
The right simulation depends on your audience, learning objectives, available time and desired level of complexity. The StratX team can recommend the most suitable simulation and help you integrate it into your course or learning program.
What support is available for instructors and facilitators?
StratX provides onboarding, instructor resources, facilitator training and ongoing support. Our team can also help you choose the right simulation, design the learning experience and prepare for successful delivery.
How much does a business simulation cost?
Pricing depends on the simulation, number of participants and delivery format. StratX simulations are generally licensed per participant. Contact our team to discuss your program and receive a tailored recommendation and quote.
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