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DIGITAL MEDIA TRAINING
 

Digital Transformation with Digital MediaPRO Business Simulation


 

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Illustrate media challenges in the digital age

In just a few hours, DIGITAL MediaPRO exposes course participants to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. To succeed they will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.

 

 

Simulation Mockups (31)
 

Illustrate media challenges in the digital age

In just a few hours, DIGITAL MediaPRO exposes course participants to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. To succeed they will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.

 

 

Ideal for undergraduate, postgraduate, MBA, Executive MBA and executive education programs.

 

 

Why Digital MediaPRO Stands Out

Unlike simplified business simulations, Digital MediaPRO uses sophisticated models to recreate evolving customers, competitors and technologies.

Participants experience the real consequences of strategic decisions in the benchmark marketing simulation trusted for over 40 years.

 

The Most Realistic

 

The Most Realistic

The Most Researched

 

The Most Researched

 

The Most Trusted

 

The Most Trusted

 

 

Key Concepts

Media strategy

Media strategy

Media planning

Media planning

 

18

Media objectives



 

Put into practice

Consumer targeting & understanding 

Consumer targeting & understanding 

Digital transformation

Digital transformation

 

Media selection & spend by region and season

Media selection & spend by region and season



The purchase tunnel

The purchase tunnel

Competitor analysis

Competitor analysis

 

Return on media investment

Return on media investment



Product Features

  • 100% web-based
  • Modern interface and intuitive navigation
  • Available in English & Spanish
  • Built-in assessment tools

Competition

  • Team vs. AI (indirect)

 

What our customers say about Digital MediaPRO. 

 

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