Illustrate media challenges in the digital age
In just a few hours, DIGITAL MediaPRO exposes course participants to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. To succeed they will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.
Illustrate media challenges in the digital age
In just a few hours, DIGITAL MediaPRO exposes course participants to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. To succeed they will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.
Ideal for undergraduate, postgraduate, MBA, Executive MBA and executive education programs.
Why Digital MediaPRO Stands Out
Unlike simplified business simulations, Digital MediaPRO uses sophisticated models to recreate evolving customers, competitors and technologies.
Participants experience the real consequences of strategic decisions in the benchmark marketing simulation trusted for over 40 years.
The Most Realistic
The Most Researched
The Most Trusted
Key Concepts
Media strategy
Media planning
Media objectives
Put into practice
Consumer targeting & understanding
Digital transformation
Media selection & spend by region and season
The purchase tunnel
Competitor analysis
Return on media investment
Product Features
- 100% web-based
- Modern interface and intuitive navigation
- Available in English & Spanish
- Built-in assessment tools
Competition
- Team vs. AI (indirect)
What our customers say about Digital MediaPRO.
"It’s a great simulation for experiencing challenges behind digital media transformation in a competitive environment."
"Run on a half-day session, integrating different areas of the media mix with a specific focus on the Digital/Social area, allowed participants also working as a team to make strategic decisions within a sharp time limit.”
Marco Francesco Mazzù
- Professor at LUISS University & Business School
