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Digital bank strategy training with BrandPRO Neobanks

 

Simulation Mockups (700 x 700 px) (6)
 

Experience Digital Banking Strategy in Action

BrandPRO Neobanks puts participants in charge of a company competing in a fast-moving digital banking market. Over five simulated years, teams manage two banking brands and make decisions about their customers, offers, pricing, innovation and growth.

The market scenario focuses on neobanks, while the strategic decisions are relevant to a wider range of online services businesses. Participants learn to understand customer needs, shape an offer around those needs and connect marketing choices to business performance.

Built on StratX’s experience developing business simulations, including Markstrat, BrandPRO Neobanks gives participants a practical way to apply marketing strategy in a competitive market.

 

business documents on office table with smart phone and laptop computer and graph financial with social network diagram and three colleagues discussing data in the background
 

Experience Digital Banking Strategy in Action

BrandPRO Neobanks puts participants in charge of a company competing in a fast-moving digital banking market. Over five simulated years, teams manage two banking brands and make decisions about their customers, offers, pricing, innovation and growth.

The market scenario focuses on neobanks, while the strategic decisions are relevant to a wider range of online services businesses. Participants learn to understand customer needs, shape an offer around those needs and connect marketing choices to business performance.

Built on StratX’s experience developing business simulations, including Markstrat, BrandPRO Neobanks gives participants a practical way to apply marketing strategy in a competitive market.

 

Why BrandPRO Neobanks?

BrandPRO Neobanks

Digital businesses need to attract the right customers while building a model that can grow profitably. In BrandPRO Neobanks, teams decide where to focus, what value to offer and how to compete for customers.

Teams balance:

    • Customer growth and profitability
    • Affordable fees and valuable services
    • Investment in innovation and the cost of serving users
    • Direct sales and partner distribution
    • The needs of different customer segments

The market changes as customers respond to competing offers and other companies make their own moves. Participants can test their strategy in a risk-free environment and see how their decisions affect results.

How the Simulation Works

Participants take on the leadership of BrandPRO-M, a company competing in the consumer neobanking market. They manage two existing brands, MOJO and MOON, and work to increase the company’s value over five simulated years.

Each year, teams review market and company information, make strategic decisions, then see how the market responds. They use the results to decide what to change in the next round.

Performance is measured using the Share Price Index (SPI). It starts at 100 and reflects the value created through the teams’ decisions.

 

Symbole_BPED_seul (6)

Participants make decisions in the following areas

BrandPRO Neobanks (2)

Put into practice

Market and competitor analysis

Product price decisions

Brand resource allocation

Research and development projects

Sales and distribution strategies

Advertising campaigns

What Participants Learn

Learning Outcomes

Who is it for?

Corporate training

Corporate Training

  • Develop strong brand strategy and go-to-market decision-making capabilities
  • Align marketing, product, and commercial teams around key strategic levers
  • Build a data-driven approach to targeting, positioning, pricing, and communication
  • Ideal for marketing academies, leadership programs, and cross-functional workshops

Format

  • Online, blended & face-to-face settings
  • Possibility to customize according to company’s needs.

Benefits for Organizations

  • Stronger, more consistent brand strategy decisions
  • Improved cross-functional alignment
  • Better understanding of the financial impact of marketing decisions
  • Transferable skills applied directly on the job

Higher Education

Higher Education

  • Designed for undergraduate, graduate, and executive programs in marketing and strategy
  • Helps students apply key concepts such as segmentation, targeting, and positioning
  • Bridges the gap between theory and real-world decision-making
  • Suitable for marketing strategy, brand management, and capstone courses

Format

  • Online, blended & face-to-face settings
  • Synchronous or asynchronous implementation.

Benefits for Students

  • Hands-on experience managing brands in a competitive environment
  • Stronger understanding of strategic trade-offs and decision-making
  • Improved ability to connect marketing actions to business performance
  • Engaging, team-based learning experience
 
 
 

BrandPRO FAQs

What is BrandPRO?

BrandPRO is a brand strategy simulation that allows participants to manage brands in a competitive market environment. They make decisions across targeting, positioning, pricing, product development, and communication, and see the impact on business performance over time.

Who is BrandPRO designed for?

BrandPRO is designed for:

  • Universities and business schools teaching marketing, brand management, or strategy
  • Companies and L&D teams developing marketing, commercial, or leadership capabilities

It is suitable for undergraduate, graduate, executive, and corporate training programs.

What skills does BrandPRO develop?

BrandPRO helps participants develop:

  • Brand strategy and positioning skills
  • Segmentation and targeting capabilities
  • Pricing and product decision-making
  • Strategic thinking and trade-off analysis
  • Understanding of the financial impact of marketing decisions

How does the BrandPRO simulation work?

Participants manage a company over several simulated periods using a structured cycle:

  1. Analyze market and competitive data
  2. Make strategic decisions
  3. Run the simulation and review results

Their objective is to improve performance over time by making better decisions.

What makes BrandPRO different from other marketing simulations?

BrandPRO focuses specifically on brand strategy, combining:

  • Targeting and positioning decisions
  • Product, pricing, and communication trade-offs
  • Financial performance outcomes

It is also built on the legacy of Markstrat, one of the most widely used marketing simulations worldwide.

Can BrandPRO be used for corporate training?

Yes. BrandPRO is widely used in corporate environments to:

  • Strengthen brand and go-to-market capabilities
  • Align teams across functions
  • Practice strategic decision-making in a risk-free setting

It is particularly relevant for marketing, product, and commercial teams.

Can BrandPRO be used in universities?

Yes. BrandPRO is designed for academic use in:

  • Marketing strategy courses
  • Brand management courses
  • Capstone or experiential learning programs

It helps students apply theoretical concepts through hands-on decision-making.

What format is BrandPRO available in?

BrandPRO can be delivered in:

  • Online formats
  • Blended learning programs
  • Face-to-face workshops

It can be adapted to different program lengths and learning objectives.

How long does the simulation take?

BrandPRO typically runs over multiple decision rounds (simulated years) and takes around 3 hours to complete.


The duration can be adapted depending on your program — from short workshops to multi-session courses.

What support is available for instructors and facilitators?

StratX provides onboarding, instructor resources, facilitator training and ongoing support. Our team can also help you choose the right simulation, design the learning experience and prepare for successful delivery. 

How is performance measured in BrandPRO?

Performance is measured using a Share Price Index (SPI), which reflects the value created by participants based on:

  • Market share
  • Profitability
  • Revenue growth

The objective is to maximize this value over time.

What our customers say about BrandPRO. 

 

andres

 “BrandPro is an excellent way for participants to experience the impact of strategy in business." 

"It shows how brand strategy is a combination of strategic craft and management science. BrandPro generates a lot of energy in the class and participants – across audiences and geographies love it.” 

 Andres Cuneo 

- Professor at ESADE Business School

Esade
wolfgang

“Participants were very enthusiastic in taking on the role of a marketing manager and competing against other firms in a simulated market environment."

"The simulation works smoothly and is extremely user-friendly both from a participant’s and an instructor’s perspective. Brandpro was extremely well appreciated by the participants both in the MBA classes and in my executive education sessions. The competitive spirit among teams and learning of segmentation, targeting and positioning are all well achieved, much like in a longer simulation.”



Wolfgang Ulaga

- Professor at INSEAD

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Martin Krajiniak

"The simulator is a super-addictive rollercoaster" 

"It beautifully combines data analysis skills, the ability to translate those data into meaningful actions and the courage to take some risks. For me, one of the best and most entertaining educational brand/marketing experiences!."

 Martin Krajiniak 

- Chief Ingenuity Officer, TRIAD Advertising

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